Max Mara, an upscale, luxury Italian women's fashion house, most famous today for its high-fashion ready-to-wear clothing.
Achille Maramotti was born on January 7, 1927 in Reggio Emilia in Italy. At the age of 20, Maramotti began designing couture clothing and officially established the Max Mara House in 1951. Originally the fashion house specialized in men's formal wear, but eventually became a women's fashion house.
Today, Max Mara is one of the largest and most popular Italian fashion houses, remaining as one of the most influential brands in fashion today. Maramotti's two sons are now the chief executives, managers, and artistic directors.
